Why You Need to Keep on Measuring Your Brand’s Performance?

To understand completely the importance of a brand’s performance first we should have an understanding of brand performance metrics and marketing performance metrics. Define Brand Performance Metrics Brand Performance metrics may be defined as the quantitative variables that are used to measure brand performance. The most important factors in deciding the performance of any brand …

Significance Of Data Governance And Assessment

Data Governance or DG process is designed to manage the data accessibility, usability, reliability, and security of an enterprise system. It is based on the internal data criteria and policies controlling the data usage. An efficient DG program ensures that the information is consistent as well as reliable and will not be misused. Significance of …