It can be difficult to put together a digital marketing team. Sometimes, having the right people around you can make the difference between success and failure in digital marketing. You only need a little bit of forethought, innovative thinking, and a few good ideas to build a team that is effective.
A good digital marketing team will have a variety of roles filled by skilled individuals. A Denver marketing agency can help you get your team together and start generating results.
This blog post will focus on the key positions and functions of a digital marketing team. We’ll also show you how to mix and match your resources and internal capabilities to create a complete digital marketing team.
The Essential Roles
Marketing teams are often scattered. Marketing teams are often responsible for multiple departments’ demands and prioritizing is difficult.
It’s easy for the team to get distracted by creating content and supporting campaigns. A strategist is essential.
Your strategist is responsible for:
- Identifying Buyer Personas
- Mapping the customer journey
- Understanding keyword opportunities
- Establishing key success metrics
- Ensure that all marketing activities are connected to corporate goals.
- Optimizing content for performance
Hire a writer who is able to create all types of content for your content marketing strategy.
- Site content
- Automated email copy
- Sell sheets
- eBooks and whitepapers with paywalls
It’s no longer a luxury to have striking visual elements. These visual elements are essential to your brand and help you cut through the digital noise. Visuals are more effective than words at conveying your message.
Your content may not be found in searches if it isn’t. Many people don’t scroll past the first page of search results pages. Digital success is dependent on a skilled SEO professional.
While it is ideal for everyone to be an SEO expert on a team of digital marketers, a specialist can still be very valuable.
Pay-Per-Click (PPC) Manager
Advertising and content promotion is key to marketing success in virtually all areas.
They require a lot of monitoring, updating, and testing. This function is best performed by someone who is experienced and dedicated, regardless of whether it’s done in-house or externally.
This may sound like a “nice-to-have” function but a front-end developer could be an invaluable resource.
Front-end developers specialize in creating calls to action, building landing pages, and implementing structured data. They also design and build forms and pop-ups. You may be able to learn as you go if you have a CMS like WordPress and great templates.
Email Marketing/Marketing Automation Specialist
Email marketing and automation can be huge projects that require:
- Database management
- Audience segmentation
- Strong engagement and lead-scoring strategies
Social Media Manager
A social media and community manager is necessary if you want to engage your audience on social media.
Social media is more than just a place to exchange silly GIFs or kid photos. Your brand can use selected content and your own content to communicate with its audience.
It is also a high-stakes channel for customer service. You could lose clients if your customers aren’t satisfied with your social service
Strike The Perfect Balance
Start by defining your company’s goals and marketing objectives, then outline the roles required to achieve those goals. Next, think creatively about how you can match your team’s talents to these roles.